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| Author: | Burke, R.R. et al. |
| Title: | Comparing Dynamic Consumer Choice in Real and Computer-simulated Environments |
| Journal: | Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 71-82 |
| Index terms: | CONSUMER CHOICE PURCHASING SUPERMARKETS CONSUMER RESEARCH SIMULATION |
| Language: | eng |
| Abstract: |
SCIMA