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| Author: | |
| Title: | Make-up and colour cosmetics in Germany |
| Journal: | Market Research Europe
1994 : JUN, VOL. 26:6, p. 89-118 |
| Index terms: | PURCHASING COSMETICS INDUSTRY GERMANY |
| Language: | eng |
| Abstract: | This report is concerned with the German market for all forms of make-up and coplour cosmetics and as such includes face make-up (used to provide both foundation and base colour) and the colour cosmetics products nail varnish (and remover), eye products, i.e. eye shadow, mascara and eye liner, as well as lipstick and lip gloss. Commonly marketed together as a product range (often colour co-ordinated) the products are frequently purchased individually by women building up a "colour collection". |
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