search query: @indexterm Purchasing / total: 606
reference: 318 / 606
| Author: | |
| Title: | White goods in the Netherlands |
| Journal: | Market Research Europe
1994 : SEP, VOL. 26:9, p. 41-65 |
| Index terms: | NETHERLANDS MARKET SHARE PURCHASING |
| Language: | eng |
| Abstract: | The market for white goods was adversely affected by the gloomy economic situation in 1992. Household penetration of many large kitchen appliances is high , with growth stemming from replacement purchases. Home laundry appliances are the largest sector, accounting for over 31% of unit sales in 1992 and close to 39% of market value. Microwave ovens are the fastest-growing sector by volume, having increased sales by over 86% between 1988 and 1992. |
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