search query: @indexterm Purchasing / total: 606
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| Author: | Webster, C. |
| Title: | Effects of hispanic ethnic identification on marital roles in the purchase decision process |
| Journal: | Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 319-331 |
| Index terms: | CONSUMER RESEARCH ROLES PURCHASING |
| Language: | eng |
| Abstract: | The research reported in this article investigated the relationship between Hispanic ethnic identification and marital roles as couples proceed through the purchase decision process. Significant differences were found among the Hispanic ethnic identification groups in most of the decision stages for a variety of product categories, even after the effects of social class and length of marriage were removed. Marital roles in decision making are discussed. |
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