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| Author: | Gould, S. J. |
| Title: | An interpretive study of purposeful, mood selfregulating consumption: The consumption and mood framework |
| Journal: | Psychology & Marketing
1997 : JUL, VOL. 14:4, p. 395-426 |
| Index terms: | CONSUMER BEHAVIOUR SERVICE PRODUCTS PURCHASING |
| Language: | eng |
| Abstract: | This paper considers mood and related processes of mood managment and self-regulation in consumption. Mood and feeling states have been important topics in consumer reseach and have received attention as an aspect of the affective domain, along with emotions. The results address the gaps in consumer research, the multidimensionality of mood states and the manifold processes of managing these states. They also suggest that although the meta-experience model of Mayer et al. (1991) emerges as a useful starting point for considering consumption-related mood management, a more complete framework can be derived. |
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