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| Author: | Young, M. |
| Title: | The stochastic modeling of purchase intentions and behavior |
| Journal: | Management Science
1998 : FEB, VOL. 44:2, p. 188-202 |
| Index terms: | MANAGEMENT PURCHASING MODELS |
| Language: | eng |
| Abstract: | A common objective of social science and business research is the modeling of the relationship between demographic/ psychographic characteristics of individuals and the likelihood of certain behaviors for these same individuals. Frequently, data on actual behavior are unavailable; rather, one has available only the self-reported intentions of the individual. If the reported intentions imperfectly predict actual behavior, then any model of behavior based on the intention data should account for the associated measurement error, or else the resulting predictions will be biased. |
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