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| Author: | Doyle, J. |
| Title: | The robustness of the asymmetrically dominated effect: buying frames, phantom alternatives, and in-store purchases |
| Journal: | Psychology and Marketing
1999 : MAY, VOL. 16:3, p. 225-244 |
| Index terms: | PSYCHOLOGY MARKETING PURCHASING |
| Language: | eng |
| Abstract: | Given a choice set of two alternatives, the addition of a third alternative that is clearly inferior to one of the existing alternatives (but not the other), can result in a shift of preference to the alternative that dominates the new alternative. The basic asymmetrically dominated effect, as it is called, is first demonstrated under two different buying frames of mind ("What would you buy?" and "What would most people buy?". |
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