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| Author: | Tuten, T.L. Urban, D.J. |
| Title: | An expanded model of business-to-business partnership formation and success |
| Journal: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 149-164 |
| Index terms: | BUSINESS-TO-BUSINESS PURCHASING RELATIONSHIP MARKETING |
| Language: | eng |
| Abstract: | Partnership success is predicated on relationship attributes, communication, and conflict resolution techniques. It is important to specify what factors are associated with the initial formation of the partnership. |
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