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| Author: | Byun, D.-H. |
| Title: | The AHP approach for selecting an automobile purchase model |
| Journal: | Information & Management
2001 : APR, VOL. 38:5, p. 289-297 |
| Index terms: | CARS CONSUMER BEHAVIOUR DECISION MAKING PURCHASING |
| Language: | eng |
| Abstract: | The analytic hierarchy process (AHP) provides a structure on decision-making processes where there are a limited numbers of choices but each has a number of attributes. This paper explores the use of AHP for deciding on car purchase. |
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