search query: @indexterm Purchasing / total: 606
reference: 153 / 606
Author: | Byun, D.-H. |
Title: | The AHP approach for selecting an automobile purchase model |
Journal: | Information & Management
2001 : APR, VOL. 38:5, p. 289-297 |
Index terms: | CARS CONSUMER BEHAVIOUR DECISION MAKING PURCHASING |
Language: | eng |
Abstract: | The analytic hierarchy process (AHP) provides a structure on decision-making processes where there are a limited numbers of choices but each has a number of attributes. This paper explores the use of AHP for deciding on car purchase. |
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