search query: @indexterm Purchasing / total: 606
reference: 90 / 606
| Author: | Sorsa, S. Holmlund-Rytkönen, M. |
| Title: | Teenagers on the Net |
| Journal: | Journal of Internet commerce
2003 : VOL. 2:4, p. 13-33 |
| Index terms: | FINLAND GENDER INTERNET PURCHASING |
| Language: | eng |
| Abstract: | Internet and electronic commerce grow exponentially both in academic and business research. While consumers´ perspective has received little heed, attention has been directed to developing the companies capabilities and systems. This article examines online behavior of 16- to 18-year-old teenagers. This age group know a lot about using computers as a tool of Internet purchasing. A questionnaire which is concerned in this article is made in a high school in southern Finland. Implications and recommendations for companies are introduced in order to build relationship with teenagers as consumers. |
SCIMA