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| Author: | Sánchez, J. (et al.) |
| Title: | Perceived value of the purchase of a tourism product |
| Journal: | Tourism Management
2006 : JUN, VOL. 27:3, p. 394-409 |
| Index terms: | tourism perception purchasing |
| Language: | eng |
| Abstract: | Perceived value is a subjective construct. It varies between customers, cultures and times, besides it is a dynamic variable, experienced before purchase, at the moment of purchase, at the time of use and after use. In this study a scale of measurement of the perceived overall value (consumption and purchase experiences) of a purchase are developed through 24 items grouped into six dimensions: functional value of the travel agency, functional value of the contact personnel of the travel agency, functional value of the tourism package purchased, functional price value, emotional value and social value. |
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