search query: @indexterm Marketing management / total: 608
reference: 33 / 608
| Author: | Baron, S. Harris, K. |
| Title: | Consumers as resource integrators |
| Journal: | Journal of Marketing Management
2008 : VOL. 24:1-2, p. 113-130 |
| Index terms: | consumer attitudes experience service marketing management case studies |
| Freeterms: | cinemas |
| Language: | eng |
| Abstract: | In this paper, based on exploration of a case study of a finite experiential episode, that is, a consumer (here as: cnsr.) campaign to save a local independent cinema, examples of the use and integration of cnsr. operant resources are highlighted, and characteristics of successful outcomes of cnsr. resource integration are identified. Finally, a framework is provided for systemized further studies of cnsr. resource integration. |
SCIMA