search query: @journal_id 1629 / total: 61
reference: 60 / 61
| Author: | Beracs, J. Agardi, I. Kolos, K. |
| Title: | A privatizacio hatasa a magyar vallalatok marketing tevekenysegere/ The impact of privatisation on the marketing operations of Hungarian companies |
| Journal: | Vezetestudomany
1997 : NOV, VOL. 28:11, p. 10-21 |
| Index terms: | PRIVATIZATION MARKETING STRATEGY MARKETING MIX PRIVATE COMPANIES PUBLIC COMPANIES HUNGARY |
| Language: | hun |
| Abstract: | The impact of privatisation on the marketing operations of Hungarian companies Marketing operations of Hungarian companies are examined in the transition period since 1990 when ownership patterns have changed and privatisation has taken place. The hypothesis that marketing operations of privatised companies are more advanced than that of earlier state-owned companies is tested. The changes in marketing strategy and strategic aims are also analysed. |
SCIMA