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| Author: | Dumazel, R. Humphreys, R. D. |
| Title: | Travel agent monitoring and management. |
| Journal: | Journal of Air Transport Management
1999 : APR, VOL. 5:2, p. 63-72 |
| Index terms: | Travel agents Air transport Distribution channels Marketing channels Internet |
| Language: | eng |
| Abstract: | The authors assess the influence of travel agents on the demand for scheduled services from regional airports. They reveal an improvement in agent information provision for a scheduled service from Cardiff to Brussels. Reasons for improvements include the length of time the service had operated and the marketing of the service under the BA brand. One-fifth of agents still gave inaccurace advice. The importance of airports and airlines monitoring the performance of their distribution channels is explored. New opportunities offered by the Internet to improve distribution channel effectiveness are presented. |
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