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| Author: | Lovelock, B. |
| Title: | New Zealand travel agent practice in the provision of advice for travel to risky destinations |
| Journal: | Journal of Travel & Tourism Marketing
2003 : VOL. 15:4, p. 259-279 |
| Index terms: | Tourist industry Travel agents Decision making Risk management New Zealand |
| Language: | eng |
| Abstract: | Travel safety, while looming large in the thoughts of the general travelling public, may not be a high priority function fot travel agents. This paper reports on research undertaken into the attitudes and behaviours of travel agents in New Zealand. A nationwide survey attempts to discern the personal and employment related characteristics of travel agents that may be important influences upon agents' perceptions of destination risk, and on their behaviour in terms of selling products for "risky" destinations. |
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