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| Author: | Crainer, S. |
| Title: | Sorted: the revival of Pitney Bowes |
| Journal: | Business Strategy Review
2007 : SPRING, VOL. 18:1, p. 42-46 |
| Index terms: | America companies market share reforms |
| Language: | eng |
| Abstract: | This article provides the inside story on the evolution of the mail giant. It is based on Pitney Bowes (PB), which is an American company that over the last decade has undergone a carefully calibrated transformation. PB redefined its market and sought to redefine itself. One of its main problems was that the public perception of the company did not actually accord with reality, so it had to change. |
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