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| Author: | Irland, L.C. |
| Title: | Developing Markets for Certified Wood Products: greening the supply chain for construction materials |
| Journal: | Journal of industrial ecology
2007 : WINTER, VOL. 11:1, p. 201-216 |
| Index terms: | certification construction industry forestry industry wood industry |
| Freeterms: | green certification industrial ecology |
| Language: | eng |
| Abstract: | This article investigates the difficulties of marketing green certified wood. Green wood and the greening of the construction sector are promoted by a global, growing movement, but designers and consumers looking for environmentally preferable wood projects often have trouble finding them. The results of the study indicate that due to complex supply chains for wood products, all processing and distribution levels of green certified wood need support in reaching retail customers. In conclusion, the paper introduces several ways of expanding markets for environmentally desirable building materials. |
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