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| Author: | Anderson, K. Norman, D. Wittwer, G. |
| Title: | Globalisation of the World's Wine Markets |
| Journal: | World Economy
2003 : MAY, VOL. 26:5, p. 659-687 |
| Index terms: | ECONOMICS GLOBALIZATION WINE INDUSTRY ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | This paper begins with a brief history of wine industry globalisation over the past four millennia and then a review of recent developments. While globalisation is not new to the world's wine markets, its influence over the past decade or so has increased significantly. One indicator of that is the growth in the share of global production that is exported, which in volume terms rose from 15 to 25% over the 1990s and in value terms is now around 40%. The paper then draws on a new model of the world's wine markets that distinguishes non-premium, commercial premium and super-plus premium wines in each of 47 countries or country groups spanning the world. |
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