search query: @indexterm Attitudes / total: 611
reference: 379 / 611
| Author: | Bagozzi, R.P. Baumgartner, H. Yi, Y. |
| Title: | State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage |
| Journal: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 505-518 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR BEHAVIOURAL SCIENCE ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA