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| Author: | MacKenzie, S.B. Spreng, R.A. |
| Title: | How does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions? |
| Journal: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 519-529 |
| Index terms: | ADVERTISING ATTITUDES MOTIVATION CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA