search query: @indexterm Attitudes / total: 611
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| Author: | |
| Title: | Wie sich behaupten in der Markenlavine? Kreativitat ist der Schlussel zum Erfolg (How to stand up against the avalanche of brands?) |
| Journal: | Markenartikel
1992 : NR. 2, p. 42-43 |
| Index terms: | BRANDS ATTITUDES SURVEYS |
| Language: | ger |
| Abstract: | This is a report on a survey by Munich corporate consulting firm dr. Wieselhuber and Partner which investigated attitudes towards branding in 188 firms from five industries. A snapshot is given on the importance of branding as a success indicator and future possibilities of branding are assessed. |
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