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| Author: | Calof, J. Beamish, P. |
| Title: | The right attitude for international success |
| Journal: | Business Quarterly
1994 : AUTUMN, VOL. 59:1, p. 105-110 |
| Index terms: | ATTITUDES INTERNATIONAL MARKETS |
| Language: | eng |
| Abstract: | International business success: most companies need it, the federal government wants more firms to have it, and managers are trying to figure out how to get it. For many Canadian companies, survival depends on enhancing international success, and while there are many factors that influence such success, one of the most important is managements' international business attitude. The impact of attitudes on international performance is so great that some theorists have suggested that future international management research should focus almost exclusively on it. |
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