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| Author: | Melzer-Lena, B. |
| Title: | Frühe Marken-Positionierung |
| Journal: | Markenartikel
1996 : VOL. 58:1, p. 6-9 |
| Index terms: | CHILDREN ADVERTISING POSITIONING SOCIOLOGY ATTITUDES |
| Language: | ger |
| Abstract: |
SCIMA