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| Author: | Till, B.D. Busler, M. |
| Title: | The match-up hypotehesis: physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs |
| Journal: | Journal of Advertising
2000 : FALL, VOL. 29:3, p. 1-13 |
| Index terms: | Advertising Attitudes Brands |
| Language: | eng |
| Abstract: | Two studies are presented that examine the role of attractiveness and expertise in the "match-up hypothesis". Study one examined physical attractiveness as a match-up factor and its impact on brand attitude, purchase intent and key brand beliefs. Study two considered expertise as the match-up dimension. |
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