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| Author: | Wilson, A. |
| Title: | Attitudes towards customer satisfaction measurement in the retail sector |
| Journal: | International Journal of Market Research
2002 : VOL. 44:2, p. 213-222 |
| Index terms: | ATTITUDES CONSUMER SATISFACTION CUSTOMERS RETAILING UNITED KINGDOM |
| Language: | eng |
| Abstract: | Following criticism of customer satisfaction measurement in the literature, this paper reports on a programme of research aimed at assessing corporate attitudes towards customer satisfaction measurement. The findings are based on a survey undertaken with marketing managers in 86 large (more than 25 outlets) UK retail and retail service organisations. |
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