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| Author: | Petrovici, D Paliwoda, S. |
| Title: | An empirical examination of public attitudes towards advertising in a transitional economy |
| Journal: | International Journal of Advertising
2007 : VOL. 26:2, p. 247-276 |
| Index terms: | advertising attitudes Romania transition economies |
| Language: | eng |
| Abstract: | The paper examines public attitudes towards advertising in transition countries in central and eastern Europe. A consumer survey was conducted in three cities in Romania. It appears that consumers who perceive an informational and entertaining value of advertising, those holding positive attitudes towards advertising as an institution in a free market economy, are more likely to hold positive attitudes towards marketing in general. |
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