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| Author: | Nadeau, J. (et al.) |
| Title: | Destination in a country image context |
| Journal: | Annals of Tourism Research
2008 : JAN, VOL 35:1, p. 84-106 |
| Index terms: | tourism image attitudes Nepal |
| Freeterms: | country image intentions |
| Language: | eng |
| Abstract: | Product-country image (PCI) and tourism destination image (TDI) are different ways in which touristic intentions can be examined. The purpose of this paper is to construct a broader country image by focusing on the overlapping areas of PCI and TDI. In this study Nepal is used as a case example to test the broader country image model. The results present evidence that the country context is important to the image of the destination. A wider perspective is the key to understanding beliefs and behaviors of tourists. |
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