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| Author: | Simmons, C. |
| Title: | Falling off the Apple cart |
| Journal: | Business Strategy Review
2007 : AUTUMN, VOL. 18:3, p. 33-38 |
| Index terms: | MIS chief executive officers corporate planning companies |
| Language: | eng |
| Abstract: | Apple is widely admired today, but its corporate history is decidedly variegated. One of its former CEOs provides a history lesson in the mis-transfer of executive talent. It is revealed what your company can learn from John Sculley's fall. |
SCIMA