search query: @indexterm Attitudes / total: 611
reference: 97 / 611
| Author: | Galloway, G. (et al.) |
| Title: | Sensation seeking and the prediction of attitudes and behaviours of wine tourists |
| Journal: | Tourism Management
2008 : OCT, VOL. 29:5, p. 950-966 |
| Index terms: | wine industry attitudes consumer behaviour tourism |
| Language: | eng |
| Abstract: | Increasing awareness is evident in the literature that personality might also be useful for market segmentation although socio-economic variables are commonly used for that purpose and they are widely applied in describing winery visitors. This study investigated whether, compared with socio-economic variables, the personality variable sensation seeking adds to the ability to predict differences in various attitudes and behaviours of wine tourists. Sensation seeking was observed to be significantly related to spending on wine and wine drinking as well as to the frequency of visits to wineries and the number of activities engaged in at wineries, the use of the internet as a source of information about wineries, venturing off the beaten track during a visit to a wine region and the strength of opportunity for learning, stimulation or indulgence as incentives to visit a wine region. |
SCIMA