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| Author: | Magrath, A. J. |
| Title: | Where is it at in branding? (Markenmanagement) |
| Journal: | Business Quarterly
1997 : SPRING, VOL. 61:3, p. 65-70 |
| Index terms: | |
| Language: | eng |
| Abstract: | Today's product and service managers need to look for new ways to add value to their goods, cooperate with other manufacturers, 'tier' their brands, beat their competition to global markets, dump poorly performing brands, take advantage of new technologies and research capabilities, and organize their management around brands. |
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