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| Author: | |
| Title: | Marketing: promoting the professions |
| Journal: | Business Quarterly
1997 : SUMMER, VOL. 61:4, p. 64,66-70 |
| Index terms: | |
| Freeterms: | DIENSTLEISTUNGSBETRIEB, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | With more demanding clients and more aggressive competitors, professional services firms are now taking marketing very seriously. The authors look at the stages such firms go through and how to determine when it's time to |
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