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| Author: | Martin-Consuegra, D. Esteban, A. Molina, A. |
| Title: | The role of market orientation in managing crises during the post-crisis phase |
| Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 23:2/3/4 p. 59-71 |
| Index terms: | crises crisis management tourism market orientation marketing strategy airlines |
| Language: | eng |
| Abstract: | The authors focused on airlines as a case study when they reviewed the management strategies of tourism business in the post-crisis phase. The role of market orientation was investigated to gain better understanding about the organizational factors that help companies to survive the crisis caused by the "9/11" terrorist attacks. The findings of this postal survey reveal that market orientation has positive association with top management factors, interdepartmental factors and organizational systems. |
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