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| Author: | Man, A-P. de Roijakkers, N. Graauw, H. de |
| Title: | Managing dynamics through robust alliance governance structures: the case of KLM and Northwest Airlines |
| Journal: | European Management Journal
2010 : JUN, VOL. 28:3, p. 171-181 |
| Index terms: | Netherlands USA alliances airlines industries case studies models |
| Freeterms: | alliance dynamics alliance governance |
| Language: | eng |
| Abstract: | This study aims to show that some governance structures are more robust in dealing with internal and external dynamics than others. Herein, developed are propositions (here as: props.) about the characteristics needed to be built into an alliance for it to be robust. These props. are based on a case study of the KLM-Northwest alliance. After frequent changes in their alliance governance structure, these airline companies found a model having resisted turbulence in the airline industry for over a decade. This model, the virtual joint venture, has among others as a key characteristic a 50-50 profit sharing arrangement. |
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