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| Author: | Drosten, M. |
| Title: | Sponsoring nach Mass: Synergien im Marketing-Mix. |
| Journal: | Absatzwirtschaft
1995 : JUN, p. 34-37,40 |
| Index terms: | SPONSORSHIP MARKETING COMMUNICATION CO-OPERATION EFFECTIVENESS CONTROL |
| Language: | ger |
| Abstract: |
SCIMA