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| Author: | Faber, N. Drosten, M. |
| Title: | Ist Hoffnung verkäuflich? *FABER |
| Journal: | Absatzwirtschaft
1995 : MAY, p. 15-17 |
| Index terms: | LOTTERIES PRODUCT POLICY MARKETING MIX DIRECT SELLING DISTRIBUTION CHANNELS GERMANY |
| Language: | ger |
| Abstract: |
SCIMA