search query: @author Drosten, M. / total: 62
reference: 33 / 62
Author: | Frommen, H. Drosten, M. |
Title: | Wilde Emotionen statt Shareholder Value? |
Journal: | Absatzwirtschaft
1996 : DEC, p. 12-14, 16 |
Index terms: | PERFUMERY INDUSTRY BRANDS MARKETING STRATEGY GOALS MANAGERS GERMANY |
Language: | ger |
Abstract: |
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