search query: @author Drosten, M. / total: 62
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| Author: | Frommen, H. Drosten, M. |
| Title: | Wilde Emotionen statt Shareholder Value? |
| Journal: | Absatzwirtschaft
1996 : DEC, p. 12-14, 16 |
| Index terms: | PERFUMERY INDUSTRY BRANDS MARKETING STRATEGY GOALS MANAGERS GERMANY |
| Language: | ger |
| Abstract: |
SCIMA