search query: @indexterm MARKETING SYSTEMS / total: 62
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| Author: | Loeb, F. Imwinkelried, D. Speck, K. |
| Title: | < |
| Journal: | IO Management-Zeitschrift industrielle Organisation
1997 : VOL. 66:7-8, p. 8-13 |
| Index terms: | MANAGEMENT PHILOSOPHY RETAILING FAMILY FIRMS MARKETING SYSTEMS CUSTOMER RELATIONS HUMAN RESOURCE MANAGEMENT |
| Language: | ger |
| Abstract: |
SCIMA