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| Author: | Drosten, M. |
| Title: | Service-Design: Neuer Aspekt im Marketing-Mix? |
| Journal: | Absatzwirtschaft
1998 : MAY, p. 46-48 |
| Index terms: | SERVICE MARKETING PRODUCT DESIGN CORPORATE IMAGE CORPORATE CULTURE MARKETING STRATEGY |
| Language: | ger |
| Abstract: |
SCIMA