search query: @author Drosten, M. / total: 62
reference: 18 / 62
| Author: | Ströbel, J. Drosten, M. Stippel, P. |
| Title: | "Es gibt keinen Ersatz für Medien" |
| Journal: | Absatzwirtschaft
1998 : JUL, p. 18-21 |
| Index terms: | ADVERTISING MEDIA ADVERTISING EFFECTIVENESS CONSULTANTS INTERNET ALLIANCES |
| Language: | ger |
| Abstract: |
SCIMA