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| Author: | Fishman, C. |
| Title: | Fantastic voyage |
| Journal: | Fast Company
2000 : MAR, 32, p. 170-200 |
| Index terms: | Ports Shipbuilding industry West Indies |
| Language: | eng |
| Abstract: | Voyager of the Seas is a big boat - the largest cruise ship ever, three times the size of the Titanic. It represents a huge gamble: a 700 million dollar bet that the experience it offers will attract customers who have never been on a cruise. And the story of its creation offers a powerful lesson - in strategic daring, relentless execution, and devotion to design. |
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