search query: @indexterm race relations / total: 62
reference: 24 / 62
| Author: | Perkins, L.A. Thomas, K.M. Taylor, G.A. |
| Title: | Advertising and recruitment: marketing to minorities |
| Journal: | Psychology & Marketing
2000 : MAR, VOL. 17:3, p. 235-255 |
| Index terms: | Advertising Minority groups Psychology Race relations Recruitment |
| Language: | eng |
| Abstract: | Growing diversity, increasing multinationalism, and a need to better understand minority consumers make recruiting minority professionals to the workplace exceedingly important. This study examines the influences of a frequently used tool in organizational recruitment, the recruitment advertisement. Specifically, this research examines the influence of the racial composition of employees portrayed in these advertisements on a diverse sample of job-seeker reactions. |
SCIMA