search query: @indexterm race relations / total: 62
reference: 22 / 62
| Author: | Chapman, M. Jamal, A. |
| Title: | Acculturation and inter-ethnic consumer perceptions: can you feel what we feel? |
| Journal: | Journal of Marketing Management
2000 : MAY, VOL. 16:4, p. 365-391 |
| Index terms: | Consumer behaviour Customers Ethnic groups Race relations |
| Language: | eng |
| Abstract: | This paper attempts to add a new dimension to the existing literature dealing with acculturation and ethnicity by exploring some of the feelings that are associated with one's sense of belonging to a group. The paper argues that the ethnic minority consumers experience multiple states of being which inform their interactions with their own ethnic group as well as the host society. |
SCIMA