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| Author: | Avery, D.R. |
| Title: | Reactions to diversity in recruitment advertising - are differences black and white? |
| Journal: | Journal of Applied Psychology
2003 : AUG, VOL. 88:4, p. 672-679 |
| Index terms: | Advertising Diversity Race relations Recruitment |
| Language: | eng |
| Abstract: | The portrayal of racial diversity in corporate recruitment advertisements has become increasingly common. Empirical research on the topic is sparse. This study manipulated ad diversity at two hierarchical levels to assess its impact on organizational attractiveness for 273 black and white university students. In contrast to the predictions of relational demography, white viewers exhibited no effect for ad diversity. |
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