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| Author: | Wang, Y. |
| Title: | Web-based destination marketing systems: Assessing the critical factors for management and implementation |
| Journal: | International Journal of Tourism Research
2008 : JAN-FEB, VOL. 10:1, p. 55-70 |
| Index terms: | tourism marketing marketing systems internet |
| Language: | eng |
| Abstract: | The Web-based destination marketing systems (DMS) has been widely used as a distribution channel and marketing tool by destination marketing organisations (DMOs) in promoting and managing the tourism destinations. Yet, successful Web marketing requires a systematic approach in understanding key factors supporting the management and implementation of the DMS. The aim of this study is to assess the critical factors of the Web-based DMS used by DMOs in the USA in certain areas. These areas are: website function design, website promotion, Website-performance measurement, Web-marketing impact assessment and organisation technology environment. |
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