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| Author: | Donohue, T. R. Meyer, T. P. Henke, L. L. |
| Title: | Black and white children: perceptions of TV commercials: to what extent do they differ in sensing the intent and values of adult and child oriented commercials? |
| Journal: | Journal of Marketing
1978 : 4 OCT VOL.42 p.34-40 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS CONSUMER ATTITUDES RACE RELATIONS |
| Language: | eng |
| Abstract: |
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