search query: @indexterm CLASSIFICATION AND CODING / total: 62
reference: 46 / 62
| Author: | Steffenhagen, H. |
| Title: | Ansätze der Werbewirkungsforschung. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1984 : MAY, VOL. 6:2, p. 77-88 |
| Index terms: | ADVERTISING RESEARCH CLASSIFICATION AND CODING |
| Language: | ger |
| Abstract: |
SCIMA