search query: @indexterm CLASSIFICATION AND CODING / total: 62
reference: 57 / 62
Author: | Monnet, H. Golschmann, M. |
Title: | Le classement des emissions de television: l'integration d'une recherche dans un cadre theorique. |
Journal: | Revue Francaise du Marketing
1979 : APR-JUN, 77, p. 79-86 |
Index terms: | TELEVISION RECEIVERS INDUSTRY CLASSIFICATION AND CODING CONSUMER ATTITUDES |
Language: | fre |
Abstract: |
SCIMA