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| Author: | Parks, B. |
| Title: | Rate of return - the poison apple? |
| Journal: | Business Horizons
1994 : MAY-JUN, VOL. 36:3, p. 55-58 |
| Index terms: | ECONOMICS RATE OF RETURN RETURN ON INVESTMENT |
| Language: | eng |
| Abstract: | Return on investment (ROI) has , over the last 30 years, become the most important performance measure in the business world. It dominates not only internal capital budgeting decisions; it is easily the most important theoretical driver of financial investment decisions. The ROI framework creates a complementary analysis that links investors' decisions outside the firm. Though writers associate reliance on ROI with poor performance, they do not offer definite alternatives. |
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