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| Author: | |
| Title: | The Spanish market for canned food |
| Journal: | Market Research Europe
1997 : JUL, VOL. 29:7, p. 65-124 |
| Index terms: | MARKET SURVEYS FOOD INDUSTRY CANNED FOODS CONSUMERS COMPANIES SPAIN |
| Language: | eng |
| Abstract: | This report concerns the Spanish market for canned food, and it also summarizes the key trends of the market. The market has grown over the period 1992-1996 due to the changing lifestyles of Spanish consumers, with working women having less time to spend on cooking and buying fresh food, and eating times becoming more fragmented. The canned food industry has suffered from a rather outdated image over the past few years. Canned food is generally considered practical, though not particularly exciting, and is often kept in the cupboard for "emergencies" rather than used in everyday cooking. Manufacturers have attempted to deal with these issues in order to dispel any doubts about the quality of canned foods. |
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