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| Author: | |
| Title: | The Spanish market for pasta |
| Journal: | Market Research Europe
1997 : NOV, VOL. 29:11, p. 65-117 |
| Index terms: | MARKET SURVEYS FOOD INDUSTRY SPAIN CONSUMPTION FORECASTING SALES |
| Language: | eng |
| Abstract: | The report analyses the retail market for pasta and noodle products in Spain. Pasta has become increasingly accepted as the basis of a meal in its own right, buoyed by the introduction of specific pasta sauces, advertising and increased number of Italian-style restaurants. Greater consumer demand for convenience and quick-to-prepare foods has benefited the pasta market, and a series of promotions by leading outlets has also encouraged volume growth. Euromonitor predicts that the retail market for pasta will grow by a modest 3.8% in real value terms to total Ptas36,879.4 million at constant 1997 prices by the year 2002. |
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